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Dr. Maximilian Lüders


Curriculum Vitae

Maximilian Lüders studied Industrial Engineering and Management at the Karlsruhe Institute of Technology (KIT). With a thesis on organizational buying behavior he successfully completed his Master of Science.

Since September 2015, Maximilian Lüders is a doctoral student in the Marketing & Sales Research Group.

Maximilian Lüders completed his doctoral studies in the Marketing & Sales Research Group in 2019. His thesis is entitled "Online-Informationsverhalten von Business-to-Business Käufern" and can be downloaded here.