Positions

Sven Feurer is a Postdoctoral Research Fellow at the Marketing and Sales Research Group at the Karlsruhe Institute of Technology (KIT). He is also editorial board reviewer of the Journal of Business Research.

Research Interests

Sven Feurer’s research interests include consumer behavior in exceptional buying situations such as the adoption of radical innovations or consumer reactions of novel tariff schemes, and organizational issues in pricing. His work has appeared in such journals as the International Journal of Research in Marketing and Journal of Product Innovation Management. 

Peer-reviewed Publications

Journal Articles

Feurer, Sven, Monika C. Schuhmacher, and Sabine Kuester (2018), "How Pricing Teams Develop Effective Pricing Strategies for New Products," Journal of Product Innovation Management, n/a, n/a.

Klarmann, Martin and Sven Feurer (2018), "Control Variables in Marketing Research," Marketing ZfP - Journal of Research and Management, 40 (2), 26-40.

Layer, Patrick, Sven Feurer, Patrick Jochem (2017), "Perceived Price Complexity of Dynamic Energy Tariffs: An Investigation of Antecedents and Consequences," Energy Policy, 106, 244-254.

Feurer, Sven, Elisa Baumbach, and Arch G. Woodside (2016), "Applying Configurational Theory to Build a Typology of Ethnocentric Consumers," International Marketing Review, 33 (3), 351-357.

Feurer, Sven, Monika C. Schuhmacher, and Sabine Kuester (2015), "Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition," Marketing ZfP - Journal of Research and Management, 37 (2), 101-108.
 

Kuester, Sabine, Sven Feurer, Monika C. Schuhmacher, and Dominik Reinartz (2015), "Comparing the incomparable: How consumers judge the price fairness of new products," International Journal of Research in Marketing, 32 (3), 272-283.

Conference Presentations/Proceedings

Rishika, Rishika, Sven Feurer, and Kelly L. Haws (2018), "Healthy people indulge, too! (But they are more strategic about it)," in American Marketing Association Winter Academics Conference Proceedings, New Orleans, LA, USA (February 23-25).

Schäffer, Anne, Patrick Jochem, and Sven Feurer (2017), "Incentivizing load shifts from residential customers: Are gamification and normative feedback approaches more effective than time-based tariffs?," 15th International Association for Energy Economics European Conference, Vienna, Austria (September 3-6).

Feurer, Sven, Fabian Bill, and Martin Klarmann (2016), "Should the last bastion fall? Drivers and consequences of B2B salesperson social media use," in Proceedings of the 2016 EMAC Conference, Oslo (May 24-27).

Layer, Patrick, Sven Feurer, and Patrick Jochem (2016), "Pricing for the Energiewende," in American Marketing Association Winter Academic Conference 2016 Proceedings, Las Vegas, USA (February 26-28).

Lippe, Daniel and Sven Feurer (2016), "On the Accuracy of Consumer Future Usage Estimations: Evidence from the Car Sharing Industry in Germany," working paper, in: Proceedings of the Association for Consumer Research Conference, Berlin, Germany (October 27-30).
 

Feurer, Sven, Monika C. Schuhmacher, and Sabine Kuester (2015), "‘Team meeting! Our innovation will rock, but how shall we price it?," in Proceedings of the 22nd International Product Development Management Conference, Copenhagen (June 14-16).
 

Feurer, Sven, Monika C. Schuhmacher, and Sabine Kuester (2015), "How to Develop Appropriate Pricing Strategies for Innovations: An Input-Process-Output Model of Pricing Team Effectiveness," in Proceedings of the 2015 EMAC Conference, Leuven (May 26-29).

Schuhmacher, Monika C., Sven Feurer, Christoph Holthusen, and Sabine Kuester (2015), "Perception of Complexity in Pricing Schemes – A Conjoint-Based Approach," in Proceedings of the 2015 EMAC Conference, Leuven (May 26-29).
 

Feurer, Sven, Monika C. Schuhmacher, and Sabine Kuester (2013), "The role of price when products are really new: Single, dual, or multiple?," in Proceedings of the ANZMAC 2013 Conference, Auckland, New Zealand, (December 1-4). Auszeichnung als Best Paper im Marketing Research Track und nominiert für das Overall Best Paper der Konferenz.
 

Feurer, Sven, Monika C. Schuhmacher, and Sabine Kuester (2013), "Using price strategy to manage adoption barriers of radical new products," in American Marketing Association Winter Educators' Conference 2013 Proceedings, Las Vegas, NV, USA (February 15-17).

Feurer, Sven (2012), "Pricing of New Products," presentation at the 5th IPDM Doctoral Seminar on Product Innovation Management, Manchester (June 16-17).

Feurer, Sven (2012), "Pricing of New Products," presentation at the 25th EMAC Doctoral Colloquium, Lisbon (May 20-22).

Feurer, Sven, Sabine Kuester, and Monika C. Schuhmacher (2012), "When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness, and expected future price reduction," in Proceedings of the 2012 EMAC Conference, Lisbon (May 22-25).

Kuester, Sabine, Barbara Broermann, Sven Feurer, and Monika C. Schuhmacher (2012), "Price complexity and perceptions of price fairness: The moderating effect of need for cognition", in American Marketing Association Winter Educators' Conference 2012 Proceedings, St. Petersburg, FL, USA (February 17-19).

Schuhmacher, Monika C., Sabine Kuester, and Sven Feurer (2012), "Co-creation in New Service Development: An Experiment," in American Marketing Association Winter Educators' Conference 2012 Proceedings, St. Petersburg, FL, USA (February 17-19).

Books

Feurer, Sven (2015), Preisgestaltung im Neuproduktkontext: Eine Analyse der Kundenwahrnehmungen und des organisationalen Entscheidungsprozesses, in: Homburg, C. und Sabine Kuester (Hrsg.): Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Springer, Wiesbaden.

Practitioner-oriented Publications

Feurer, Sven and Martin Klarmann (2016), "B2B-Vertrieb und das Social-Media-Paradox," Sales Management Review, 1, 12-19.

Kuester, Sabine, Sven Feurer, and Monika C. Schuhmacher (2013), "Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden," Research Insights Paper RI020 of the Institute for Market-Oriented Management, University of Mannheim.

Kuester, Sabine, Sven Feurer, and Monika C. Schuhmacher (2012), "Can service customers handle price complexity?," Research Insights Paper RI007 of the Institute for Market-Oriented Management, University of Mannheim.