Position

Since October 2016, Martin Moosbrugger is a doctoral student at the Marketing & Sales Research Group at the Karlsruhe Institute of Technology (KIT). 

Research Interests and Publications 

Martin Moosbrugger’s master's thesis was entitled "Management of Expectations: How Price-Quality Positioning Affects Customer Satisfaction". Today, his research interest lies in the realm of Startup companies. In his dissertation, Martin Moosbrugger examines how startups should most effectively manage the expectations of venture capitalists to get funded and survive in the long run.

Martin Moosbrugger's work has appeared in the proceedings of the annual conference of the European Marketing Academy (EMAC). Publications

Education 

Karlsruhe Institute of Technology (KIT) (doctoral student)

Karlsruhe Institute of Technology (KIT) (Industrial Engineering and Managementm M.Sc.)