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Sophie Fleischmann

Dr. Sophie Louis

Alumna


Curriculum Vitae

Sophie Louis completed her doctoral studies in the Marketing & Sales Research Group in 2015. Her thesis is entitled “Evidenzbasiertes Markenmanagement: Preis-Qualitäts-Positionierung und Social Media Analytics” and can be downloaded here. After obtaining her doctoral degree Sophie Louis left academia to pursue a career as analytics manager in the entertainment industry.

 

Publications

 

  • M. Klarmann, S. Fleischmann (2014), B-to-B-Branding - Aktuelle Entwicklungen in der Forschung und Praxisempfehlungen, in: Kliewe, T., Kesting, T. (Hrsg.), Moderne Konzepte des organisationalen Marketing, 337-355, Wiesbaden.

  • S. Fleischmann, M. Klarmann (2014), A Valid Typology or Just Another Two-by-Two? Revisiting the Price-Quality-Map, EMAC Conference, Valencia, Vol. 43.