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Dr. Hanna Schumacher

Alumna


Curriculum Vitae

Hanna Schumacher completed her doctoral studies in the Marketing & Sales Research Group in 2014. Her thesis is entitled “Preise und Prestige Effekte von Verkaufsförderungen auf Prestigenmarken in der Automobilindustry” and can be downloaded here. After obtaining her doctoral degree Hanna Schumacher continued her career as a marketing manager in the automotive industry.