Steffen Würtz completed his doctoral studies in the Marketing & Sales Research Group in 2014. His thesis is entitled “Treiber und Auswirkungen von Preiskomplexität” and can be downloaded here.
After obtaining his doctoral degree Steffen Würtz left academia to pursue a career in consulting.
S. Würtz, M. Klarmann (2014), Price Complexity in Tariff Choice Situations: An Investigation of Service Type, EMAC Conference, Valencia, Vol. 43.
S. Wuertz, M. Klarmann (2014), Drivers and Outcomes of Price Complexity – The Role of Service Type, American Marketing Association Winter Educators' Conference Proceedings, Orlando, Vol. 24.