Home | english  | Impressum | Sitemap | KIT
Steffen Würtz

Dr. Steffen Würtz

Alumnus


Curriculum Vitae

Steffen Würtz completed his doctoral studies in the Marketing & Sales Research Group in 2014. His thesis is entitled “Treiber und Auswirkungen von Preiskomplexität” and can be downloaded here.
After obtaining his doctoral degree Steffen Würtz left academia to pursue a career in consulting.

   

Publications

  • S. Würtz, M. Klarmann (2014), Price Complexity in Tariff Choice Situations: An Investigation of Service Type, EMAC Conference, Valencia, Vol. 43.

  • S. Wuertz, M. Klarmann (2014), Drivers and Outcomes of Price Complexity – The Role of Service Type, American Marketing Association Winter Educators' Conference Proceedings, Orlando, Vol. 24.