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Prof. Dr. Yasmin Merz

externe Doktorandin

Curriculum Vitae

Yasmin Merz studied Business Administration, Media and Communication, French and Spanish at the University Mannheim. With a thesis on consumer typologies she successfully completed her Master of Science.

Since August 2012, Yasmin Merz is an external doctoral student in the Marketing & Sales Research Group. Her research focuses on the interaction between online and offline publishing in the print media industry.