M.Sc. Ingo Halbauer


Since April 2017, Ingo Halbauer is a doctoral student at the Marketing & Sales Research Group at the Karlsruhe Institute of Technology (KIT). 

Research Interests 

Ingo Halbauer's Master's Thesis was entitled "Information Automation: is it possible to generate product ideas from using customer reviews and online product descriptions?".   

Today, his research focuses on consumer decision making. Specifically, he examines how consumer reactions to private label bands in online versus offline contexts.


Karlsruhe Institute of Technology (KIT) (doctoral student)

Karlsruhe Institute of Technology (KIT) (Industrial Engineering and Management, M.Sc. )