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Academic Writing and Theses

On this page you can find all information related to academic writing and theses at our department. The Marketing & Sales Research Group offers

  • Bachelor thesis
  • Master thesis


The topics of the theses are closely related to our research projects to generate students an in-depth look into the current academic studies of the department.


Here you can find the latest lists (in German only) containing subjects for bachelor theses and master theses. If your are interested in a topic please contact the stated research assistant.


If you want to elaborate a particular topic in your thesis, please send your proposal (including: exposé, decription, methodology, structure) to M.Sc. Martin Moosbrugger.


Guidelines regarding the formal layout of written academic work
Please find the formal guidelines for the layout of academic papers here (in German only) and here (in German only).

Pease fill in the form "Antrag auf Anmeldung einer Abschlussarbeit".