will be announced in the seminary.
|Content of teaching|
The seminary teaches students to gain a systematic overview of a field of literature in Marketing - an important prerequisite for a successful master thesis. Central aspects are identification of relevant literature sources, systematization of the field, working out central insights, writing comprehensively, and identification of research gaps.
Students interested in master thesis positions at the chair of marketing should participate in the marketing seminar. For further information please contact Marketing & Sales Research Group (marketing.iism.kit.edu)
The total workload for this course is approximately 90 hours. For further information see German version.
Seminar in Marketing und Vertrieb (Master)
|lecturer:||Prof. Dr. Martin Klarmann|