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Business Administration: Production Economics and Marketing

Business Administration: Production Economics and Marketing
type: Vorlesung (V)
semester: SS 2019
time: 2019-04-24
09:45 - 11:15 wöchentlich
30.95 Forum Hörsaal (Audimax)
30.95 Hörsaal-Gebäude am Forum (AUDIMAX)


2019-05-08
09:45 - 11:15 wöchentlich
30.95 Forum Hörsaal (Audimax)
30.95 Hörsaal-Gebäude am Forum (AUDIMAX)

2019-05-15
09:45 - 11:15 wöchentlich
30.95 Forum Hörsaal (Audimax)
30.95 Hörsaal-Gebäude am Forum (AUDIMAX)

2019-05-22
09:45 - 11:15 wöchentlich
30.95 Forum Hörsaal (Audimax)
30.95 Hörsaal-Gebäude am Forum (AUDIMAX)

2019-05-29
09:45 - 11:15 wöchentlich
30.95 Forum Hörsaal (Audimax)
30.95 Hörsaal-Gebäude am Forum (AUDIMAX)

2019-06-05
09:45 - 11:15 wöchentlich
30.95 Forum Hörsaal (Audimax)
30.95 Hörsaal-Gebäude am Forum (AUDIMAX)

2019-06-12
09:45 - 11:15 wöchentlich
30.95 Forum Hörsaal (Audimax)
30.95 Hörsaal-Gebäude am Forum (AUDIMAX)

2019-06-19
09:45 - 11:15 wöchentlich
30.95 Forum Hörsaal (Audimax)
30.95 Hörsaal-Gebäude am Forum (AUDIMAX)

2019-06-26
09:45 - 11:15 wöchentlich
30.95 Forum Hörsaal (Audimax)
30.95 Hörsaal-Gebäude am Forum (AUDIMAX)

2019-07-03
09:45 - 11:15 wöchentlich
30.95 Forum Hörsaal (Audimax)
30.95 Hörsaal-Gebäude am Forum (AUDIMAX)

2019-07-17
09:45 - 11:15 wöchentlich
30.95 Forum Hörsaal (Audimax)
30.95 Hörsaal-Gebäude am Forum (AUDIMAX)

2019-07-24
09:45 - 11:15 wöchentlich
30.95 Forum Hörsaal (Audimax)
30.95 Hörsaal-Gebäude am Forum (AUDIMAX)


lecturer: Prof. Dr. Martin Klarmann
Prof. Dr. Frank Schultmann
Prof. Dr. Wolf Fichtner
sws: 2
lv-no.: 2600024
Description

1. Marketing:

Marketing is an organizational function to handle situations, activities, and processes for creating, communicating, and delivering value to customers in a best way. (Customer) relationship management comprises collecting, aggregating, and analyzing information (e.g., developements in the society, changing conditions of markets, alterations w.r.t. buying behavior) to benefit different target groups.

Main topics will deal with market research and optimized application of marketing mix instruments with emphasis on 'marketing and the web','innovation management', and 'international marketing'.

2. Production economics

In the part of production economics the student will learn basics in the field of production theory, procurement and resource aquisitions, production and operations management and industrial engineering.

Aspects of electrical engineering industry, technological foresights, construction industry andreal estate markets will be treated.

3. Information systems

In today's economy, information is a competetive factor that calls for an interdisciplinary investigation from economics and business administration, informatics and law. In this part of the lecture, selected topics from information engineering and management and their impact in market competition are presented

Topics include: Information in a company, Information processing: From an agent to business networks, social networks, service value networks, market engineering

Bibliography

Further literature references are announced in the materials to the lecture.

Content of teaching

The course is made up of the following topics:

Marketing

  • Foundations of marketing
  • Strategic marketing
  • Cosumer behaviour
  • Product
  • Price
  • Promotion
  • Sales
  • Marketing Metrics

Production economics

In the part of production economics the student will learn basics in the field of production theory, procurement and resource aquisitions, production and operations management and industrial engineering.

Aspects of energy economics, technological foresights, construction industry and real estate markets will be treated.

Entryrequirements

None.

Annotation

Key qualifications can be shown in an active participation through presentations of solutions and discussions in the tutorials which accompany the course.

Each part of the course is taught by instructors specialised in the field of that part.

Workload

The total workload for this course is approximately 120 hours. For further information see German version.

Aim

Students

  • are able to analyse and implement the marketing strategy and marketing measures (marketing mix: 4 Ps),
  • can analyse, implement and manage procurement and production processes,
  • are able to plan projects, and
  • have skills about selected issues in energy economics.
Exam description

The assessment consists of a written exam (90 minutes) according to Section 4(2), 1 of the examination regulation.