Maximilian Lüders studied Industrial Engineering and Management at the Karlsruhe Institute of Technology (KIT). With a thesis on organizational buying behavior he successfully completed his Master of Science.
Since September 2015, Maximilian Lüders is a doctoral student in the Marketing & Sales Research Group.
Maximilian Lüders completed his doctoral studies in the Marketing & Sales Research Group in 2019. His thesis is entitled "Online-Informationsverhalten von Business-to-Business Käufern" and can be downloaded here.