Wissenschaftliches Personal

Anika Honold studied Industrial Engineering and Management at the Karlsruhe Institute of Technology (KIT). With a thesis on Control Variable Use in Cross-Sectional Marketing Research she completed her Master of Science.

Since September 2018, Anika Honold is a doctoral student in the Marketing & Sales Research Group.

Honold, Anika, Feurer, Sven (2019), Control Variable Use in Cross-Sectional Marketing Research: (What) Can We Do Better?” Proceedings of the 2019 EMAC Conference.

Honold, Anika, Lützkendorf, Thomas (2019), New business models to support sustainable development: The case of energy-efficiency measures in buildings. In IOP Conference Series: Earth and Environmental Science, 323, 1, 012166. 

Honold, Anika, Lützkendorf, Thomas, and Lohse, Rüdiger (2020), Business Models in the context of carbon mitigation: New Questions and Approaches illustrated by the Example of Energy Performance Contracting in Germany. In IOP Conference Series: Earth and Environmental Science (Vol. 588, No. 2, p. 022062). IOP Publishing.

Hess, Kreulitsch, Kalpkirmaz Rizaoglu, Honold, Schmid, Stobbe, Nytsch-Geusen, Lützkendorf (2020), Key action fields for nearly carbon-neutral districts: stakeholder-specific strategies and practiceIn. IOP Conference Series: Earth and Environmental Science (Vol. 588, No. 2, p. 022039). IOP Publishing.

Honold, Anika (2022), Predicting Purchase Probabilities Precisely. How Price Related Variables in Purchase Intention Surveys Help Consumers to Evaluate their True Intentions. Proceedings of the 2022 EMAC Conference

Saskia Jacob studied Industrial Engineering and Management at the Karlsruhe Institute of Technology (KIT). She completed her Master of Science with a thesis on Self-Tracking and Self-Regulation.

Since April 2021, Saskia Jacob is a doctoral student in the Marketing & Sales Research Group.

Seitz, Julia, Reuscher, Tim, Jacob, Saskia, Mädche, Alexander (2022): Towards an Awkward Silence-Adaptive Virtual Meeting System. In: Neuroadaptive Technology NAT Conference 2022. Lübbenau. October 10-12, 2022.

Halbauer, Ingo, Saskia Jacob, and Martin Klarmann (2022), “Brand Presentation Order in Voice Shopping: Understanding the Effects of Sequential Product Presentation,” Journal of Retailing, forthcoming. 

Robin Pade studied Industrial Engineering and Management at the Karlsruhe Institute of Technology (KIT). He completed his Master of Science with a thesis on Price Fairness Perceptions and Nostalgia.

Since December 2020, Robin Pade is a doctoral student in the Marketing & Sales Research Group.

Pade, Robin, Klarmann, Martin (2022): When does Artificial Intelligence evoke Consumer Inferences of Manipulative Intent? An Empirical Investigation about the Role of Concept of Human Nature. In: American Marketing Association AMA Summer Academic Conference 2022. Chicago. August 09-14, 2022.

Pade, Robin; Feurer, Sven (2022): The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing. In: Journal of Business Research 145, S. 277–287. DOI: 10.1016/j.jbusres.2022.02.057.

Pade, Robin, Klarmann, Martin (2022): When is Marketing Artificial Intelligence Perceived to be Manipulative? An Empirical Investigation about the Role of Concept of Human Nature. In: European Marketing Academy EMAC Conference 2022. Budapest, Corvinus University of Budapest. May 24-27, 2022. 

Klarmann, Martin, Pade, Robin, Fichtner, Wolf, Lehmann, Nico (2022): Energy behavior in Karlsruhe and Germany. In: Working Paper Series in Production and Energy 65. DOI: 10.5445/IR/1000154120.

Pade, Robin, Feurer, Sven (2021): Can Nostalgia Mitigate Consumers´ Price Unfairness Perceptions in Response to Price Differentiation - Two Experiments. In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021. 

Beatrice Weber studied Tourism Management at Heilbronn University of Applied Sciences of which she spent one semester at the Budapest Business School (BBS) and one semester at the Haaga-Helia University of Applied Sciences in Helsinki. She completed her Master of Science with a thesis on customer centricity in agile software development and worked as User Experience Consultant/ Product Owner.

Since February 2022, Beatrice Weber is a doctoral student in the Marketing & Sales Research Group.

Weber, B., Müller, A., & Miclau, C. (2021, July). Methodical Framework and Case Study for Εmpowering Customer-Centricity in an E-Commerce Agency–The Experience Logic as Key Component of User Experience Practices Within Αgile IT Project Teams. In International Conference on Human-Computer Interaction (pp. 156-177). Springer, Cham.

Miclau, C., Woerz, B., Heiland, L., Hess, D., Weber, B., Emmler, A., ... & Mueller, A. (2020, July). User Experience Testing vs. Marketing Experts–Can Empirical Research Beat Practical Knowledge in Dialog Marketing?. In International Conference on Human-Computer Interaction (pp. 426-444). Springer, Cham.