Wissenschaftliches Personal

Anne Cordts studied Industrial Engineering and Management at the Karlsruhe Institute of Technology (KIT), of which she spent one semester at the University of Groningen and one semester at the Queensland University of Technology (QUT). She completed her Master of Science with a thesis on Drivers of Customer Satisfaction and Heterogeneity in Survey Data.

Since November 2020, Anne Cordts is a doctoral student in the Marketing & Sales Research Group.

Anne Cordts, Martin Klarmann, Johannes Habel (2023): Should I call or come by? How communication modes affect employee learning about the customer. In: European Innovation & Trade Colloquium 2023

Anne Cordts, Martin Klarmann, Johannes Habel (2023): Should I call or come by? How communication modes affect employee learning about the customer. In: EMAC Annual Conference 2023

Anne Cordts, Martin Klarmann, Johannes Habel (2022): Mediated communication and the impact on frontline employee learning. In: EMAC Annual Conference 2022

Anne Cordts, Martin Klarmann, Johannes Habel (2022): Virtual customer-salesperson communication and the impact on knowledge accuracy. In: ISBM Academic Conference 2022

Alicia Gerlach studied Industrial Engineering and Management at the Karlsruhe Institute of Technology (KIT). She completed her Master of Science with a thesis on Efficiency of models in procurement.

Since February 2022, Alicia Gerlach is a doctoral student in the Marketing & Sales Research Group.

Alicia Gerlach, Martin Klarmann, Torsten Bornemann (2023): Is our understanding of organizational buying still consistent with buying practice? An exploratory analysis. In: European Innovation & Trade Colloquium 2023

Maximilian Lüders, Martin Klarmann, Marc Wouters, Alicia Gerlach (2023): How online information search behavior and the role of tacit knowledge differ across clusters of purchase situations. In: Journal of Purchasing and Supply Management, forthcoming

Saskia Jacob studied Industrial Engineering and Management at the Karlsruhe Institute of Technology (KIT). She completed her Master of Science with a thesis on Self-Tracking and Self-Regulation.

Since April 2021, Saskia Jacob is a doctoral student in the Marketing & Sales Research Group.

Jacob, Saskia, Klarmann, Martin (2023): Voice Data and Emotional Tracking in Salesperson-Customer Interactions. In: European Innovation & Trade Colloquium. April 3-4, 2023.

Jacob, Saskia, Klarmann, Martin (2023): Deciphering the Emotional Code of Employee-Customer Conversations. In: American Marketing Association AMA Summer Academic Conference 2023. San Francisco. August 04-06, 2022.

Seitz, Julia, Reuscher, Tim, Jacob, Saskia, Mädche, Alexander (2022): Towards an Awkward Silence-Adaptive Virtual Meeting System. In: Neuroadaptive Technology NAT Conference 2022. Lübbenau. October 10-12, 2022.

Halbauer, Ingo, Saskia Jacob, and Martin Klarmann (2022), “Brand Presentation Order in Voice Shopping: Understanding the Effects of Sequential Product Presentation,” Journal of Retailing, forthcoming. 

Robin Pade studied Industrial Engineering and Management at the Karlsruhe Institute of Technology (KIT). He completed his Master of Science with a thesis on Price Fairness Perceptions and Nostalgia.

Since December 2020, Robin Pade is a doctoral student in the Marketing & Sales Research Group.

Pade, Robin, Klarmann, Martin (2023): Exploring the Context-Dependency of Firms' Portrayals of Consumer Nature. In: American Marketing Association AMA Summer Academic Conference 2023. San Francisco. August 04-06, 2023. 

Pade, Robin, Klarmann, Martin (2023): Exploring the Context-Dependency of Firms' Portrayals of Consumer Nature. In: European Marketing Academy EMAC Conference 2023. Odense, University of Southern Denmark. May 23-26, 2023. 

Pade, Robin, Klarmann, Martin (2022): When does Artificial Intelligence evoke Consumer Inferences of Manipulative Intent? An Empirical Investigation about the Role of Concept of Human Nature. In: American Marketing Association AMA Summer Academic Conference 2022. Chicago. August 09-14, 2022.

Pade, Robin; Feurer, Sven (2022): The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing. In: Journal of Business Research 145, S. 277–287. DOI: 10.1016/j.jbusres.2022.02.057.

Pade, Robin, Klarmann, Martin (2022): When is Marketing Artificial Intelligence Perceived to be Manipulative? An Empirical Investigation about the Role of Concept of Human Nature. In: European Marketing Academy EMAC Conference 2022. Budapest, Corvinus University of Budapest. May 24-27, 2022. 

Klarmann, Martin, Pade, Robin, Fichtner, Wolf, Lehmann, Nico (2022): Energy behavior in Karlsruhe and Germany. In: Working Paper Series in Production and Energy 65. DOI: 10.5445/IR/1000154120.

Pade, Robin, Feurer, Sven (2021): Can Nostalgia Mitigate Consumers´ Price Unfairness Perceptions in Response to Price Differentiation - Two Experiments. In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021. 

Beatrice Weber studied Tourism Management at Heilbronn University of Applied Sciences of which she spent one semester at the Budapest Business School (BBS) and one semester at the Haaga-Helia University of Applied Sciences in Helsinki. She completed her Master of Science with a thesis on customer centricity in agile software development and worked as User Experience Consultant/ Product Owner.

Since February 2022, Beatrice Weber is a doctoral student in the Marketing & Sales Research Group.

Weber, B., Müller, A., & Miclau, C. (2021, July). Methodical Framework and Case Study for Εmpowering Customer-Centricity in an E-Commerce Agency–The Experience Logic as Key Component of User Experience Practices Within Αgile IT Project Teams. In International Conference on Human-Computer Interaction (pp. 156-177). Springer, Cham.

Miclau, C., Woerz, B., Heiland, L., Hess, D., Weber, B., Emmler, A., ... & Mueller, A. (2020, July). User Experience Testing vs. Marketing Experts–Can Empirical Research Beat Practical Knowledge in Dialog Marketing?. In International Conference on Human-Computer Interaction (pp. 426-444). Springer, Cham.