Anne Cordts
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Wissenschaftliche Mitarbeiterin und Doktorandin Marketing & Sales
Raum: 102 (Geb. 20.21)
Sprechstunde: nach Vereinbarung
+49 721 608 - 4 1798 Skype: anne.cordts_1 |
Vita
Anne Cordts studied Industrial Engineering and Management at the Karlsruhe Institute of Technology (KIT), of which she spent one semester at the University of Groningen and one semester at the Queensland University of Technology (QUT). She completed her Master of Science with a thesis on Drivers of Customer Satisfaction and Heterogeneity in Survey Data.
Since November 2020, Anne Cordts is a doctoral student in the Marketing & Sales Research Group.
Alicia Gerlach
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Wissenschaftliche Mitarbeiterin und Doktorandin Marketing & Sales
Raum: 102 (Geb. 20.21)
Sprechstunde: nach Vereinbarung
+49 721 608 - 4 1798 Skype: live:.cid.5f072af7e666a367 |
Vita
Alicia Gerlach studied Industrial Engineering and Management at the Karlsruhe Institute of Technology (KIT). She completed her Master of Science with a thesis on Efficiency of models in procurement.
Since February 2022, Alicia Gerlach is a doctoral student in the Marketing & Sales Research Group.
Anika Honold
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Wissenschaftliche Mitarbeiterin und Doktorandin Marketing & Sales
Raum: 101 (Geb. 20.21)
Sprechstunde: Donnerstag, nach Vereinbarung
+49 721 608 - 4 1794 Skype: anika_honold_1
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Anika Honold studied Industrial Engineering and Management at the Karlsruhe Institute of Technology (KIT). With a thesis on Control Variable Use in Cross-Sectional Marketing Research she completed her Master of Science.
Since September 2018, Anika Honold is a doctoral student in the Marketing & Sales Research Group.
Honold, Anika, Feurer, Sven (2019), Control Variable Use in Cross-Sectional Marketing Research: (What) Can We Do Better?” Proceedings of the 2019 EMAC Conference.
Honold, Anika, Lützkendorf, Thomas (2019), New business models to support sustainable development: The case of energy-efficiency measures in buildings. In IOP Conference Series: Earth and Environmental Science, 323, 1, 012166.
Honold, Anika, Lützkendorf, Thomas, and Lohse, Rüdiger (2020), Business Models in the context of carbon mitigation: New Questions and Approaches illustrated by the Example of Energy Performance Contracting in Germany. In IOP Conference Series: Earth and Environmental Science (Vol. 588, No. 2, p. 022062). IOP Publishing.
Hess, Kreulitsch, Kalpkirmaz Rizaoglu, Honold, Schmid, Stobbe, Nytsch-Geusen, Lützkendorf (2020), Key action fields for nearly carbon-neutral districts: stakeholder-specific strategies and practiceIn. IOP Conference Series: Earth and Environmental Science (Vol. 588, No. 2, p. 022039). IOP Publishing.
Honold, Anika (2022), Predicting Purchase Probabilities Precisely. How Price Related Variables in Purchase Intention Surveys Help Consumers to Evaluate their True Intentions. Proceedings of the 2022 EMAC Conference
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Forschungspartner gesucht! Im Rahmen meines Dissertationsprojektes zum Thema Konzepttests und Erfolgsprognosen bin ich auf der Suche nach Praxispartnern, die an einer Zusammenarbeit interessiert sind. Meine Forschung beinhaltet u.a. die substantielle Verbesserung bestehender Methoden der Erfolgsprognosen. Im Rahmen der Kooperation möchten wir für Sie eine Kundenbefragung (auf Basis Ihrer geplanten Neuprodukteinführungen) durchführen und mithilfe dieser Ergebnisse Erfolgsprognosen liefern. Weitere Informationen finden Sie hier. |
Saskia Jacob
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Wissenschaftliche Mitarbeiterin und Doktorandin Marketing & Sales
Raum: 103 (Geb. 20.21)
Sprechstunde: nach Vereinbarung
+49 721 608 - 4 1796 Skype: live:saskia.jacob14 |
Vita
Saskia Jacob studied Industrial Engineering and Management at the Karlsruhe Institute of Technology (KIT). She completed her Master of Science with a thesis on Self-Tracking and Self-Regulation.
Since April 2021, Saskia Jacob is a doctoral student in the Marketing & Sales Research Group.
Robin Pade
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Wissenschaftlicher Mitarbeiter und Doktorand Marketing & Sales
Raum: 107 (Geb. 20.21)
Sprechstunde: nach Vereinbarung
+49 721 608 - 4 1795 robin pade ∂does-not-exist.kit edu Skype: live:.cid.c58254db8935f39c
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Pade, Robin; Feurer, Sven (2022): The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing. In: Journal of Business Research 145, S. 277–287. DOI: 10.1016/j.jbusres.2022.02.057.
Pade, Robin, Feurer, Sven (2021), Can Nostalgia Mitigate Consumers´ Price Unfairness Perceptions in Response to Price Differentiation - Two Experiments. In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.
Beatrice Weber
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Wissenschaftliche Mitarbeiterin und Doktorandin Marketing & Sales
Raum: 103 (Geb. 20.21)
Sprechstunde: nach Vereinbarung
+49 721 608 - 4 1796 Skype: live:.cid.ed41a922202c5883 |
Vita
Beatrice Weber studied Tourism Management at Heilbronn University of Applied Sciences of which she spent one semester at the Budapest Business School (BBS) and one semester at the Haaga-Helia University of Applied Sciences in Helsinki. She completed her Master of Science with a thesis on customer centricity in agile software development and worked as User Experience Consultant/ Product Owner.
Since February 2022, Beatrice Weber is a doctoral student in the Marketing & Sales Research Group.